Introduction: The Toyota Paradox
To most outsiders, Toyota is a puzzling company. The company is simultaneously frugal and extravagant, hierarchical yet encourages dissent, rigidly standardized but radically innovative. It moves slowly and leaps boldly at the same time. These contradictions aren’t accidental—they’re intentional. Toyota has earned it’s reputation as one the world’s most admired manufacturing companies by intentionally refusing to choose between hard systems and soft culture. Instead, it treats them as inseparable forces that, when integrate…(Download the PDF )
